When I am looking for a new foundation I focus on a few key aspects including coverage, blendability, shade range, weight and most importantly wear time. For the majority of the year, I prefer to wear a full coverage foundation with a weightless feel, an effortless blend and superior wear time but when the summer heat sets in I need something seriously life-proof.
I need a base that will stay in place through long work days, running around the city and plenty of time in front of a camera. Most importantly, I need all of my hard work to look exactly the same at the end of the day as it did when I first applied it.
My favourite base to achieve this look is the NARS Radiant Longwear Foundation (read the review here) but for the past couple of months I have been switching it up for the new Maybelline SuperStay 24hr Full Coverage Foundation. I have either worn it alone or I have mixed them together for the ultimate foundation combo!
The new Maybelline SuperStay 24hr Full Coverage Foundation ($14.99 CAD/$11.99 USD) is a reformulation and relaunch of an older foundation with the same name. This new re-imagination is described as a super powered transformation that helps your makeup combat the clock. I never had a chance to try the old version but I am SO glad that they brought out this new gem.
Housed in a very aesthetically pleasing glass bottle with white and pink accents and a pump (YES!), this ultra creamy foundation offers high impact coverage with super saturated colour pigments that provide an ultra rich transforming effect on the skin. The high concentration of coverage within each molecule means you only need a tiny bit to achieve medium to full coverage. One pump can be evenly distributed to cover acne, hide redness and discolouration and even out tone. Its builds beautifully so you can add another layer to add coverage wherever you see fit.
It has a thicker liquidy consistency that applies and blends out effortlessly with a lightweight feel that feels breathable and never looks heavy or cakey. If you build slowly and apply as little as possible, it will look and feel like nothing but your own skin perfected.
It has a fresh, soft satin-matte finish that appears flawless from the get-go and stays looking just as good for a full day (roughly 10-12 hours for me). It actually looks better after the first hour as it adjusts to my dry skin! It would be perfect for oily skin types as it holds its matte appearance and stays set in place all day long.
It has a pretty great range (especially for a drugstore brand) with 16 shades that range from fair to deep. There are a number of darker shades with various undertones and even a shade that is actually fair enough for me to wear in my natural palest state. I do hope they expand later on to work for even more skin tones!
(102 Fair Porcelain and 120 Classic Ivory)
You can actually see how intense the pigment and coverage are in that tiny little swatch above. This foundation truly has super powers in its ability to cover so much with so little and keep it looking its best all day long!
I love to apply it with a damp beauty sponge, working from one pump in the centre of the face, blending outwards and adding more if I need it.