As you might know, when I really love a brand or a product, I become wholly committed to them. I will use that brand or product over and over again and I will find myself looking to collect every single product they release.
Urban Decay is one of those very brands. Since the early days of their plumping lipglosses (I was obsessed!) to the original Naked palette and now to their gorgeous blushes, incredible concealers, and showstopping shadows, they really can do no wrong.
Well, this past weekend I was lucky enough to be able to attend the Grand Opening Celebration of their flagship retail store at Square One Shopping Center.
photo via A Certain Romance
Urban Decay is a brand that celebrates individuality and self-expression, they are all about letting your personality show and your creativity blossom using cosmetics as your medium. Their new store completely encapsulates this energy and their “beauty with an edge” mantra that is equal parts feminine, dangerous and fun!
The 1300 square foot space in unlike any other store you have ever seen, it truly is like walking directly into the heart and soul of Urban Decay. The bright purple walls, black accents, and chrome fixtures are vibrant and full of energy. There is a giant wall of sequins that reflect like the infamous Oil Slick lipstick and shadow and the store is filled with bits of UD inspiration and theming. The fixtures are larger than life, perfectly designed to showcase every single UD product you can imagine.
photo via A Certain Romance
This ultimate beauty hangout is so much more than just a store with 8 tricked out beauty stations, an interactive selfie station, and all of the makeup a girl could dream of. It is the perfect place to let you inner makeup junkie out to swatch and play to your heart’s content.
The Square One location carries every product on Urban Decay’s roster including gift sets, travel sets, massive collectors sets and hard to find products that are sold out everywhere else. You can even find exclusive products, shades and lifestyle items that you can’t get elsewhere!
The Grand Opening event was like a magical, makeup wonderland! The store was filled with bloggers and makeup lovers alike who got the chance to play with all of UD’s products, explore new techniques, get their makeup done and of course take plenty of pictures!
There were creative drinks, yummy treats, a DJ and even a station where you could get your very own Naked eyeshadow palette customized by an incredible artist.
I had an absolute blast learning more about Urban Decay and getting to play with their incredible products. While I loved Urban Decay before, my love and appreciation for their products and their vision as a brand has grown exponentially.
A massive thank you to Urban Decay for inviting me to attend their Grand Opening, it truly is quite an incredible store. If you have the chance make sure to pop by Square One Shopping Center in Mississauga to see the new Urban Decay Flagship Store.