#InspiredBeauty | Rexall’s New Beauty Department – The Next Beauty Destination

#InspiredBeauty | Rexall's New Beauty Department - The Next Beauty Destination | labellesirene.ca

Hey Beauties!

About a week ago I gave you guys a peek at a pretty exciting haul (see here) featuring products that until now had been just about impossible to get your hands on in Canada and if you could track them down, the selection was always abysmal. Well, I promised to tell you guys more about the incredible store where I found those goodies and today is the day! 

The brand new Rexall #InspiredBeauty Beauty Department is located at 901 Eglington Avenue West in Toronto. It is the first concept location for the new department that is dedicated to all things beauty with at least 10 more rolling out in the near future. 

The Inspiration

Rexall has gone above and beyond and created a space that offers a full-service experience for both the beauty lover and the new adventurer. They performed extensive customer research, asked consumers for their honest feedback and worked closely with both their large and smaller beauty brands to create the ultimate destination that answers every beauty need possible. 

#InspiredBeauty | Rexall's New Beauty Department - The Next Beauty Destination | labellesirene.ca

#InspiredBeauty | Rexall's New Beauty Department - The Next Beauty Destination | labellesirene.ca

Design & Experience

The Beauty Department is an entirely revamped environment that will change the way you shop by bringing cosmetics, tools, skincare, nails, hair care, body care, and fragrance into one easy to shop destination. It is exceptionally designed with an incredibly open and spacious layout that makes for great accessibility

The overall atmosphere is very reminiscent of the shopping experience you find in top department stores but with a much more approachable vibe that makes you feel very comfortable.

Rexall chose a clean, sophisticated black and white design that showcases each individual brand and lets the products themselves do the talking. The brightly lit space and organized boutique like shelves are thoughtfully designed to highlight the products without the typical mess of mismatched packaging and overstocked shelves. 

End caps feature new releases and the latest trends in makeup with everything you need to achieve that trend in one spot. Most displays come equipped with testers so that customers can actually sample products before selecting them. 

#InspiredBeauty | Rexall's New Beauty Department - The Next Beauty Destination | labellesirene.ca

A Personal Touch

Rexall has arranged to have trained specialists and cosmeticians on hand to help customers choose the right products and explain their purpose and the best way to use them. They have stations available to walk customers through every stage of a beauty routine and to answer any possible question from Skin Analysis to full on Makeup Application

Brands & Availability

The Beauty Department carries an incredible mixture of both prestige and drugstore products but all are available at a very affordable price point. It features the staples we all know and love like L’Oreal, Covergirl, Maybelline and Revlon as well the hard-to-find brands that have previously been impossible to find in Canada such as Milani, e.l.f, NYX, theBalm, Studio Makeup, Pupa, Iman, and Emani. 

It also showcases Canadian made products from brands like Cargo, Vasanti, and Deciem

The skincare selection reflects the shelves of a french pharmacy with a focus on brands that truly do good for your skin like Bioderma, Avene, La Roche Posay, Vichy, Strivectin, and Neostrata. In this new department not only can you shop these brands but you can also have a personalized skincare routine designed just for you! 

#InspiredBeauty | Rexall's New Beauty Department - The Next Beauty Destination | labellesirene.ca


Each brand has it’s very own display that is designed to help each brand stand out from the crowd. They each feature an extensive range of products that are fully stocked in every shade and expertly organized to make shopping a breeze. The products are grouped into sections that help you find everything you need from base products to shadows, mascara, and lipsticks and even the tools you need to apply them like brushes from Real Techniques and accessories from their in-house brand KIT

Final Impressions

The new Rexall Beauty Department is an absolute delight and a true revolution in the beauty world. It gives customers the convenience and atmosphere of a high-end department store with the prices and ease of your local drugstore. As a customer, you can actually enjoy your shopping experience and feel like you leaving more knowledgeable and more prepared.

I had an incredible time at the #InspiredBeauty launch and left with a fantastic selection of products that have been on my wishlist for the longest time. I can’t wait for the Beauty Department to spread out across the country because it will change the way you shop for good! 

Check out my haul post (here) to see the products I picked up and share your haul on social with the #InspiredBeauty Hashtag. 

#InspiredBeauty | Rexall's New Beauty Department - The Next Beauty Destination | labellesirene.ca

A million thank yous to Rexall for having me at the launch, I truly think it is the beginning of a beauty revolution. If you are anywhere near Toronto, I highly suggest you stop by 901 Eglington Avenue West to experience the #RexallGlam effect for yourself. 

Photos by Elaine Fancy (@e_fancy)



  1. Cori Large
    October 12, 2016 / 4:47 pm

    Nice store set up. Definitely for the make up lover!

  2. Carol Cassara
    October 12, 2016 / 4:57 pm

    I love having a broad range of choices in cosmetics. I'd shop there!

  3. Angela Tolsma
    October 12, 2016 / 5:22 pm

    oh gosh I wish I had discovered this store when I lived in Canada! That's so awesome they are listening to their customer and bringing about change to make a better experience!

  4. Allison
    October 12, 2016 / 5:50 pm

    What a cool set up! I love the sleek and clean look of the store.

  5. Samantha
    October 12, 2016 / 5:52 pm

    I wish there was a Rexall near us. This looks like my kind of beauty section.

  6. Jessica
    October 12, 2016 / 5:57 pm

    I love events like this-heading over to check our your haul now!

  7. Chrissy
    October 12, 2016 / 6:08 pm

    Love it! Looks like so much fun! And I love all the pics of you! Beautiful!

  8. Candace Kage
    October 12, 2016 / 6:28 pm

    Great looking clean display. Easy to see and find what a person might need.

  9. Jasmine
    October 12, 2016 / 6:33 pm

    I love a clean and neat store. Too bad we don't have a Rexalls here.

  10. Chelsea Olivia
    October 12, 2016 / 6:44 pm

    I need to check out the Rexall's near me to see if they've been changing things up too!

  11. Kait
    October 12, 2016 / 6:56 pm

    What a fun event! We don't have this store in Hawaii, but I would absolutely live there if we did! I'm a sucker for trying out new beauty products 🙂

  12. Paige Strand
    October 12, 2016 / 9:08 pm

    Lovely design!

  13. Tiffany Khyla
    October 12, 2016 / 9:42 pm

    This sounds incredible! I love places that give you a specialized and personal shopping experience. I'm crossing my fingers that I get to take my first trip to Canada next year. I'd love to visit Rexall! I'm glad you had an awesome time at the event!

  14. Marga Puno
    October 13, 2016 / 4:50 am

    Wow what a great store! The products looks all so amazing.

  15. Beth Shankle-Anderson
    October 13, 2016 / 5:43 am

    Rexall has a great display. Very shopper friendly! You're lucky to experience it.Beth || Visit me at http://www.TheStyleBouquet.com

  16. Nyx's Beauty Blog
    October 13, 2016 / 9:20 am

    Great store! It really is make up lover's heaven ;)Xoxo, A.

  17. Liz Mays
    October 13, 2016 / 11:12 am

    I can't wait to get in there and have a look-see. I suspect I'll spend a bundle!

  18. Teresa Laura
    October 13, 2016 / 2:02 pm

    Hello make-up heaven! I could spend hours looking through the shelves. That's so awesome that you now have access to brands you couldn't previously find in Canada. Yay!

  19. Valerie CottageMakingMommy
    October 13, 2016 / 4:28 pm

    Looks like some good products to try. I'm in America. Any ideas where we may find them?

  20. Round and Round Rosie
    October 13, 2016 / 8:36 pm

    Such a beautiful upscale store, I had to check twice, it looks more like a department store! I could spend hours in there!!

  21. hashtagfablife.com
    October 14, 2016 / 5:20 am

    The store looks beautiful! Love all of the displays!HashtagFabLife

  22. Pink Pepper
    October 14, 2016 / 7:35 am

    Ahh this place is like Heaven! And they have also Avéne, my favorite brand and not just a little corner, this is huge! I need this store in Austria as well please!

  23. Elaine
    October 20, 2016 / 3:47 am

    The new stores look amazing!!!

  24. Hey Sharonoox
    October 22, 2016 / 11:09 pm

    What a cool setup! I love all of the displays. Will add this to my list of drugstore to go the next time I'm in Toronto. Thanks for sharing this awesome experience 🙂

  25. Ursula Ball
    October 24, 2016 / 7:38 pm

    What a great event…seems similar to Ulta here in the United States!Ursulawww.blueridgebeautyblogger.com

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