A Magical Brow Show | Benefit Cosmetics New Brow Collection | Product Reviews & Roundup

A Magical Brow Show | Benefit Cosmetics New Brow Collection | Product Reviews & Roundup | labellesirene.ca

Hey Beauties! 

Let’s be honest, the beauty world has become crazy obsessed with perfecting our eyebrows and I am totally a supporting member of the brow revolution. I remember my high school days when I had no idea what magic could be created with a brow pencil and a little bit of gel but those days are long gone – for the better! 

I have tried a million different pencils, powders and gels from a million different brands and my skill set has definitely grown and improved over time. I definitely think that my years of bad brows, mismatched shades and poorly products has made me a bit of an expert when it comes to my brows and now I know what truly makes the ultimate brow collection. 

The new Benefit Cosmetics Brow Collection is what my eyebrow dreams are made of and the answer to all of my prayers. I gave you guys a little sneak peek before the collection was released but now that I have tried, tested and fallen head over heels for every product I wanted to give you an updated review. 

A Magical Brow Show | Benefit Cosmetics New Brow Collection | Product Reviews & Roundup | labellesirene.ca

Benefit’s new magic show themed collection debuts some brand new products as well as re-formulating the staples we all love. 

The new range features 9 products that will help you achieve the eyebrows of your dreams. They come in vibrant, colourful boxes with pop art-esque writing and retro touches. Each product comes in gorgeous silver packaging with an overall vintage vibe and touches of art-deco design. Going along with the magic show theme, some of the products look very much like miniature magic wands which is so very fitting. 

The overall design of the line is very well thought out and incredibly cohesive from one product to the next. The line really speaks to Benefit’s aesthetic – it’s fun, bright and playful!  

A Magical Brow Show | Benefit Cosmetics New Brow Collection | Product Reviews & Roundup | labellesirene.ca

The Products

The new range features a few old favourites that have either been re-formulated or have had additional shades added to the line as well as a bunch of brand new goodies. It covers everything from pencils and powders to gels and primers. 

BROWVO! Conditioning Primer ($28 USD) – is going to be a staple for girls with sparse brows! It is a nutrient-rich primer that helps to give the look of fuller looking brows while also helping your brows grow! It features Keratin and soy proteins and can be used alone or under brow products for extra fullness. It’s the perfect base for any brow, helping products stick to the hairs and letting them fulfill their potential. 

A Magical Brow Show | Benefit Cosmetics New Brow Collection | Product Reviews & Roundup | labellesirene.ca

The Goof-Proof Brow Pencil ($24 USD) – is the answer to achieving picture perfect brows in seconds. It is a thicker, retractable pencil that features a tip that lies somewhere between the shape of a triangle and a hexagon. It gives you the ability to draw different lines with each side for various depths and thicknesses. You can be very precise or fill in your brows in seconds. 

A Magical Brow Show | Benefit Cosmetics New Brow Collection | Product Reviews & Roundup | labellesirene.ca

Precisely, My Brow Pencil ($24 USD) replaces the original brow pencil and is Benefit’s answer to the Anastasia Beverly Hills Brow Wiz. This twist-up pencil is all about adding definition and depth with a tiny tip that can draw hair like strokes and precise outlines. It is perfect for carving out areas like the arch or the tail and it promises 12hr wear. It comes in 6 shades. 

I like to float between this and the Goof Proof pencil for carving out my brows. They both have an incredibly creamy and ultra pigmented formula that glides on with just enough tug. 

A Magical Brow Show | Benefit Cosmetics New Brow Collection | Product Reviews & Roundup | labellesirene.ca

KA-BROW! Cream-Gel Brow Colour ($24 USD) – is one of my absolute favourite products in the new range. It is essentially a brow pomade that comes in a pot and features a hidden angled brush. It’s cream texture makes it the perfect product for achieving those picture perfect brows that you see all over Instagram. It is great for carving out bold brows or for filling in brows with sparse areas. It comes in 6 shades. 

I love it because it has a really beautiful texture and the perfect level of pigmentation for bold brows. I love to layer it over a pencil for extra depth. It is much creamier and easier to work with than it’s ABH counterpart. 

A Magical Brow Show | Benefit Cosmetics New Brow Collection | Product Reviews & Roundup | labellesirene.ca

Brow Zings Total Taming & Shaping Kit ($32 USD) – a long time favourite of many benebabes, this duo got a bit of a make over but no worries it is just as amazing as before. It features a tinted wax and a powder along with a pair of mini tweezers and a handy hinged double-ended brush. It now comes in 6 new shades. 

A Magical Brow Show | Benefit Cosmetics New Brow Collection | Product Reviews & Roundup | labellesirene.ca

Gimme Brow Volumizing Fibre Gel ($24 USD) – my favourite Benefit brow product is back and now comes in a third shade for those girls who didn’t fit into the “light” or “dark” selections. This is a tinted setting gel that makes your brows look more voluminous by adding tiny fibres that emulate the look of natural hair. It great for adding depth, thickness and fullness to your brows. 

I also love to use it on my off days for adding a quick wash of colour when I need to run out the door. 

A Magical Brow Show | Benefit Cosmetics New Brow Collection | Product Reviews & Roundup | labellesirene.ca

Ready, Set, Brow! Invisible Shaping & Setting Gel ($24 USD) – is a clear setting gel that lets you decide where you brow hairs should lay and it locks them into place. It promises 24hr hold and has an invisible finish that never gets crispy or stiff. The real magic with this product lies within the brush, it is a flat paddle style brush with bristles along the edges. The flat sides make it simple to push brows into place and help tricky hairs lie flat while the bristle help comb through them. 

A Magical Brow Show | Benefit Cosmetics New Brow Collection | Product Reviews & Roundup | labellesirene.ca

3D Browtones Highlighting Gel ($24 USD) – is a really interesting new product, it’s the first of it’s kind and a new staple in my routine. It is a subtle brow enhancing gel that essentially adds highlight to your brows. For a girl like me who can’t live without her highlight it makes so much sense to highlight my brows in another way. 

It comes in 2 shades that compliment all brow tones and it has a fascinating brush that only deposits product onto the hair itself for a natural highlight. I love to use it as the last step in my routine to add a glow to the tops of my brow hairs. 

A Magical Brow Show | Benefit Cosmetics New Brow Collection | Product Reviews & Roundup | labellesirene.ca

High Brow & High Brow Glow Pencil ($24 USD) – these infamous pencils are back and better than ever. The champagne and ivory-pink pencils are incredible for cleaning up around the brows, hiding unsightly hairs and highlighting under the arch and the inner corner. The new version features a creamier formula that glides on smoothly. 

Colour Selection

Not only did Benefit introduce a variety of new products and newly improved products, they introduced a completely new shade range. There are now 6 different shades with corresponding numbers that translate through all of the products. The new range makes it an absolute breeze to find the shade that works best for you and I know it’s true because they had the PERFECT shade for me when I have never been able to find a match in any other product or any other brand. 

A Magical Brow Show | Benefit Cosmetics New Brow Collection | Product Reviews & Roundup | labellesirene.ca

Wearing shade 3 of the Goof Proof Pencil, Ka-Brow Gel, Ready Set Brow & 3D Browtones. 

The Benefit Cosmetics Brow Collection is truly a thing of magic. It has the perfect product for every brow need and every shade. I have never loved a brow product as much I love this collection and I have never been as impressed. If you buy one new thing this month, make it a Benefit brow product!

Pin It!

A Magical Brow Show | Benefit Cosmetics New Brow Collection | Product Reviews & Roundup | labellesirene.ca

The entire new range is now available at Sephora, Ulta & Shoppers Drug Mart. 

*press samples*



  1. Candace Kage
    August 10, 2016 / 5:02 pm

    My eyebrows is one area I have always struggled with. I want natural not fake like they have been drawn on.

  2. Lisa { Showered With Design }
    August 10, 2016 / 5:09 pm

    I've never had big eyebrows, so I never do much with them. But these look like some pretty awesome brow products! I've never seen any that look like that!Stopping by from Showered With Design

  3. Taylor Mobley
    August 10, 2016 / 5:15 pm

    I love their collection! Just ordered a bunch of products in this line!

  4. Tania Potter
    August 10, 2016 / 6:11 pm

    Good grief, I had no idea there was such a range of eyebrow improving goods. You live and learn!

  5. Lizelle Cruz
    August 10, 2016 / 6:20 pm

    I have been obsessed with brow products lately and I have heard a lot of great reviews from Benefit!

  6. Lauren Norton - Glitter and Grandeur
    August 10, 2016 / 6:30 pm

    I didn't know there were so many makeup tools for brows! I just throw in some dark brown eyeshadow (because I'm cheap). But Benefit isn't too out of my price range so I'll have to check these out!

  7. Liz Mays
    August 10, 2016 / 6:50 pm

    This is such a great collection. It definitely sounds like you can get the perfect eyebrow look with them.

  8. Shane Prather
    August 10, 2016 / 6:53 pm

    I don't struggle much with my brows but will show these products to my mama!

  9. Katie M
    August 10, 2016 / 8:55 pm

    These products sound amazing, thanks for sharing!xoxo,Katiechicincarolina.blogspot.com

  10. Breakfast at Lillys
    August 10, 2016 / 9:33 pm

    All of these products look amazing!xoxo, Jenny

  11. Greta Hollar
    August 10, 2016 / 10:07 pm

    These brow products look amazing! I usually just use my Anastasia of Beverly Hills brow pencil but I might have to try these!Greta | http://www.gretahollar.com

  12. ana de jesus
    August 10, 2016 / 11:00 pm

    Wow your brows are on point! Its weird because I didn't start filling my brows in until this year and they look so much better.

  13. Elaine Atkins
    August 10, 2016 / 11:56 pm

    Great post! I have been loving these products but still need to write about them…there are so many to get through! Your brows are always on point!

  14. Michaela Quigley
    August 10, 2016 / 11:57 pm

    This summer my new makeup obsession has become filling in my brows. It makes such a difference!

  15. Jolina
    August 11, 2016 / 12:19 am

    I love Benefit! And I must admit apart from threading, I mostly ignore my brows. But they do define the face, I should definitely check this out.

  16. Jannine Pampu
    August 11, 2016 / 1:28 am

    What a well thought out, thorough review! You covered everything from the super cute packaging, to how each individual product works, and even the new shade additions. I just might have to try out the ka-brow gel. xo Jannine | Happy Stylish Fit

  17. adriana nudo
    August 11, 2016 / 2:04 am

    I love this! I have pretty decent brows naturally so I'm lucky, but I do love trying brow products every now and then! I definitely want to try the ka-brow! : )

  18. sarah zerbe
    August 11, 2016 / 2:19 am

    I have been a big Benefit can for a long time, love their new packaging.

  19. hashtagfablife.com
    August 11, 2016 / 6:39 am

    Love this new line! I definitely need to try the ka brow! That's the only product I'm missing!HashtagFabLife

  20. leXHansplaCE
    August 11, 2016 / 9:24 am

    Wonderful product for the woman who wants to always look amazing.

  21. Elizabeth O.
    August 11, 2016 / 11:21 am

    These are awesome products and I like the packaging as well. Benefit definitely knows what women need.

  22. WorkingMomMagic
    August 11, 2016 / 2:02 pm

    Gimmie brow is one of my favorites! I want to check out the first two brow pencils… thanks for sharing 🙂

  23. Cara (Kindly Unspoken)
    August 11, 2016 / 2:07 pm

    Ooo lots of goodies to try out! Your brows look amazing!

  24. Teresa Laura
    August 11, 2016 / 2:48 pm

    I have been dying to try the new Benefit brow products. They look incredible. Your brows look great.

  25. Valerie CottageMakingMommy
    August 11, 2016 / 4:10 pm

    I've always had good eyebrows but never used a product. This looks fun.

  26. Tiina A
    August 11, 2016 / 6:42 pm

    i have difficulties to make my brows nice and beautiful. Years ago I used tweezers too eagerly. These seem to be lovely products. That conditioning primer might be perfect for me, will test it:)

  27. Shannon Peterson
    August 12, 2016 / 5:04 am

    I have had all of these in my cart for the longest time! They sound awesome!

  28. Dreammer In
    August 12, 2016 / 8:27 am

    These products look just amazing! I love the designs. They are so creative and modern. Love it

  29. Imogen Clegg
    August 12, 2016 / 9:40 am

    I don't use eyebrow products but this makes your brows look great! I love your photos too 🙂

  30. Terri Beavers
    August 12, 2016 / 9:56 am

    I like for my brows to look perfect so I'd really love to try some of these. the primer and pencil would be first on my list.

  31. Natasha Smith
    August 12, 2016 / 1:39 pm

    Wow these look great! I never knew there was a brow primer but it makes perfect sense. I would love to try that out!

  32. Cori Large
    August 12, 2016 / 1:50 pm

    I must be one of the lucky one who doesn't have to enhance my eyebrows. I just have to make it a priority to go get them waxed more often.

  33. Kayleigh Adam
    August 12, 2016 / 2:02 pm

    I've heard such great things about Benefits brow things! I have to try!www.kayleighskloset.com

  34. Brie Bemis @ Sophistifunk
    August 12, 2016 / 6:49 pm

    Your brows look amazing! I can't wait to try some of these products!xo Briewww.sophistifunkblog.com

  35. Candice Nikeia
    August 12, 2016 / 7:05 pm

    I love trying new products and from your list I really want to try Browvo! Looks so nice!!xoxo, Candicehttp://www.candicenikeia.com

  36. Mindy Thompson
    August 12, 2016 / 8:36 pm

    I've never tried these brow goodies! I love all of Benefit's products so I need to grab them on my next Sephora trip!

  37. Codi Lynn
    August 13, 2016 / 4:09 am

    My eyebrows are something that can always use some help, these products look amazing

  38. Borka Saula
    August 13, 2016 / 11:37 am

    I am definitely for a brow revolution. There's no better feeling than filling your brows!

  39. Kayla Rivoli
    August 13, 2016 / 3:43 pm

    Your eyebrows are #goals! I don't think I could ever get mine to look like that!Kayla | kaylablogs.com

  40. Dunja
    August 15, 2016 / 12:05 pm

    This products look amazing! I'd love to try some of them even though for me small angled brush and brown eyeshadow do the trick 🙂

  41. Anonymous
    August 16, 2016 / 4:06 am

    This products look amazing and you did amazing job on the post/ review of the product, unfortunately male i don't use those products but thank you for sharing this

  42. Rachel Golden
    August 16, 2016 / 9:12 pm

    I feel like I'm constantly looking for a good eyebrow routine! I saw all of Benefit's emails about their new line and I was really curious. I will definitely have to pick something of theirs up now 🙂

  43. Ursula Ball
    August 18, 2016 / 9:32 pm

    I enjoyed this benefit brow review and already planning what to get for my eye brows! :)Ursulawww.blueridgebeautyblogger.com

  44. Sweet little Things
    August 22, 2016 / 1:41 pm

    Amazing collections, can't wait to try some of those goodies out 🙂

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