Let’s be honest, the beauty world has become crazy obsessed with perfecting our eyebrows and I am totally a supporting member of the brow revolution. I remember my high school days when I had no idea what magic could be created with a brow pencil and a little bit of gel but those days are long gone – for the better!
I have tried a million different pencils, powders and gels from a million different brands and my skill set has definitely grown and improved over time. I definitely think that my years of bad brows, mismatched shades and poorly products has made me a bit of an expert when it comes to my brows and now I know what truly makes the ultimate brow collection.
The new Benefit Cosmetics Brow Collection is what my eyebrow dreams are made of and the answer to all of my prayers. I gave you guys a little sneak peek before the collection was released but now that I have tried, tested and fallen head over heels for every product I wanted to give you an updated review.
Benefit’s new magic show themed collection debuts some brand new products as well as re-formulating the staples we all love.
The new range features 9 products that will help you achieve the eyebrows of your dreams. They come in vibrant, colourful boxes with pop art-esque writing and retro touches. Each product comes in gorgeous silver packaging with an overall vintage vibe and touches of art-deco design. Going along with the magic show theme, some of the products look very much like miniature magic wands which is so very fitting.
The overall design of the line is very well thought out and incredibly cohesive from one product to the next. The line really speaks to Benefit’s aesthetic – it’s fun, bright and playful!
The new range features a few old favourites that have either been re-formulated or have had additional shades added to the line as well as a bunch of brand new goodies. It covers everything from pencils and powders to gels and primers.
BROWVO! Conditioning Primer ($28 USD) – is going to be a staple for girls with sparse brows! It is a nutrient-rich primer that helps to give the look of fuller looking brows while also helping your brows grow! It features Keratin and soy proteins and can be used alone or under brow products for extra fullness. It’s the perfect base for any brow, helping products stick to the hairs and letting them fulfill their potential.
The Goof-Proof Brow Pencil ($24 USD) – is the answer to achieving picture perfect brows in seconds. It is a thicker, retractable pencil that features a tip that lies somewhere between the shape of a triangle and a hexagon. It gives you the ability to draw different lines with each side for various depths and thicknesses. You can be very precise or fill in your brows in seconds.
Precisely, My Brow Pencil ($24 USD) – replaces the original brow pencil and is Benefit’s answer to the Anastasia Beverly Hills Brow Wiz. This twist-up pencil is all about adding definition and depth with a tiny tip that can draw hair like strokes and precise outlines. It is perfect for carving out areas like the arch or the tail and it promises 12hr wear. It comes in 6 shades.
I like to float between this and the Goof Proof pencil for carving out my brows. They both have an incredibly creamy and ultra pigmented formula that glides on with just enough tug.
KA-BROW! Cream-Gel Brow Colour ($24 USD) – is one of my absolute favourite products in the new range. It is essentially a brow pomade that comes in a pot and features a hidden angled brush. It’s cream texture makes it the perfect product for achieving those picture perfect brows that you see all over Instagram. It is great for carving out bold brows or for filling in brows with sparse areas. It comes in 6 shades.
I love it because it has a really beautiful texture and the perfect level of pigmentation for bold brows. I love to layer it over a pencil for extra depth. It is much creamier and easier to work with than it’s ABH counterpart.
Brow Zings Total Taming & Shaping Kit ($32 USD) – a long time favourite of many benebabes, this duo got a bit of a make over but no worries it is just as amazing as before. It features a tinted wax and a powder along with a pair of mini tweezers and a handy hinged double-ended brush. It now comes in 6 new shades.
Gimme Brow Volumizing Fibre Gel ($24 USD) – my favourite Benefit brow product is back and now comes in a third shade for those girls who didn’t fit into the “light” or “dark” selections. This is a tinted setting gel that makes your brows look more voluminous by adding tiny fibres that emulate the look of natural hair. It great for adding depth, thickness and fullness to your brows.
I also love to use it on my off days for adding a quick wash of colour when I need to run out the door.
Ready, Set, Brow! Invisible Shaping & Setting Gel ($24 USD) – is a clear setting gel that lets you decide where you brow hairs should lay and it locks them into place. It promises 24hr hold and has an invisible finish that never gets crispy or stiff. The real magic with this product lies within the brush, it is a flat paddle style brush with bristles along the edges. The flat sides make it simple to push brows into place and help tricky hairs lie flat while the bristle help comb through them.
3D Browtones Highlighting Gel ($24 USD) – is a really interesting new product, it’s the first of it’s kind and a new staple in my routine. It is a subtle brow enhancing gel that essentially adds highlight to your brows. For a girl like me who can’t live without her highlight it makes so much sense to highlight my brows in another way.
It comes in 2 shades that compliment all brow tones and it has a fascinating brush that only deposits product onto the hair itself for a natural highlight. I love to use it as the last step in my routine to add a glow to the tops of my brow hairs.
High Brow & High Brow Glow Pencil ($24 USD) – these infamous pencils are back and better than ever. The champagne and ivory-pink pencils are incredible for cleaning up around the brows, hiding unsightly hairs and highlighting under the arch and the inner corner. The new version features a creamier formula that glides on smoothly.
Not only did Benefit introduce a variety of new products and newly improved products, they introduced a completely new shade range. There are now 6 different shades with corresponding numbers that translate through all of the products. The new range makes it an absolute breeze to find the shade that works best for you and I know it’s true because they had the PERFECT shade for me when I have never been able to find a match in any other product or any other brand.
Wearing shade 3 of the Goof Proof Pencil, Ka-Brow Gel, Ready Set Brow & 3D Browtones.
The Benefit Cosmetics Brow Collection is truly a thing of magic. It has the perfect product for every brow need and every shade. I have never loved a brow product as much I love this collection and I have never been as impressed. If you buy one new thing this month, make it a Benefit brow product!
The entire new range is now available at Sephora, Ulta & Shoppers Drug Mart.