I know that quite a few of you are true blue Benefit Cosmetics lovers so I could not be more excited to share today’s post with you!
Benefit is known for their extensive brow knowledge and they are considered to be some of the unbeatable experts when it comes to brow shaping, mapping and filling. Their range of products encompasses everything you could imagine and combined with their Brow Bars that are littered all over the nation in Sephora locations, Benefit just can’t be beat.
Just when I thought their range of products couldn’t get any better, Benefit dropped a bomb with an ultra-secretive, ultra-exclusive, surprise release party in Las Vegas where they debuted their brand new brow collection.
The Design & Details
Benefit threw one hell of a party to introduce their new magic show themed collection that debuts new products as well as re-formulating the staples we all love.
The new range features 9 products that will help you achieve the eyebrows of your dreams. They come in vibrant, colourful boxes with pop art-esque writing and retro touches.
Each product comes in gorgeous silver packaging with an overall vintage vibe and touches of art-deco design. Going along with the magic show theme, some of the products look very much like miniature magic wands which is so very fitting.
The overall design of the line is very well thought out and incredibly cohesive from one product to the next. The line really speaks to Benefit’s aesthetic – it’s fun, bright and playful!
The new range features a few old favourites that have either been re-formulated or have had additional shades added to the line as well as a bunch of brand new goodies. It covers everything from pencils and powders to gels and primers.
Brow Zings Total Taming & Shaping Kit ($32 USD) – a long time favourite of many benebabes. This duo got a bit of a makeup but is just as amazing as before. It features a tinted wax and a powder along with a pair of mini tweezers and two mini angled brushes. It now comes in 6 new shades.
Precisely, My Brow Pencil ($24 USD) – replaces the original brow pencil and is Benefit’s answer to the Anastasia Beverly Hills Brow Wiz. This twist-up pencil is all about adding definition and depth with a tiny tip that can draw hair like strokes and precise outlines. It is perfect for carving out areas like the arch or the tail and it promises 12hr wear. It comes in 6 shades.
The Goof-Proof Brow Pencil ($24 USD) – is the answer to achieving picture perfect brows in seconds. It is a thicker, retractable pencil that features a tip that lies somewhere between the shape of a triangle and a hexagon. It gives you the ability to draw different lines with each side for various depths and thicknesses. You can be very precise or fill in your brows in seconds.
KA-BROW! Cream-Gel Brow Colour ($24 USD) – is the product that I am most excited about! It is essentially a brow pomade that comes in a pot and features a hidden angled brush. It’s cream texture makes it the perfect product for achieving those picture perfect brows that you see all over Instagram. It is great for carving out bold brows or for filling in brows with sparse areas. It comes in 6 shades.
High Brow & High Brow Glow Pencil ($24 USD) – these infamous pencils are back and better than ever. The champagne and ivory-pink pencils are incredible for cleaning up around the brows, hiding unsightly hairs and highlighting under the arch and the inner corner. The new version features a creamier formula that glides on smoothly.
3D Browtones Highlighting Gel ($24 USD) – is a really interesting new product. It is a subtle brow enhancing gel that essentially adds highlight to your brows. Benefit recommends using it to add dimension to darker brows, lighten darker brows and add a wash of colour to lighter brows on casual days.
Gimme Brow Volumizing Fibre Gel ($24 USD) – my favourite Benefit brow product is back and now comes in a third shade for those girls who didn’t fit into the “light” or “dark” selections. This is a tinted setting gel that makes your brows look more voluminous by adding tiny fibres that emulate the look of natural hair. It great for adding depth, thickness and fullness to your brows.
Ready, Set, Brow! Invisible Shaping & Setting Gel ($24 USD) – is a clear setting gel that lets you decide where you brow hairs should lay and it locks them into place. It promises 24hr hold and an invisible finish.
BROWVO! Conditioning Primer ($28 USD) – is going to be a staple for girls with sparse brows! It is a nutrient-rich primer that helps to give the look of fuller looking brows while also helping your brows grow! It features Keratin and soy proteins and can be used alone or under brow products for extra fullness.
How exciting is this new release?! It was such a massive surprise but obviously Benefit has been working their butts off to create the best brow products possible! I can’t wait to get my hands on some of these products and try them for myself since I know I love the ones I already own.
The entire new range will be available at Sephora & Shoppers Drug Mart on June 26th.
All photos are courtesy of Pop Sugar