Blinking Beauty | Discovering The World Of Blinc. Inc. | New At Sephora | Review

Blinking Beauty | Discovering The World Of Blinc. Inc. | New At Sephora | Review |

Hey Beauties!

I think we have all had those nights when we’re standing in front of the mirror, at the end of a long day, taking off our makeup and our mascara is holding on for dear life. We get those tell-tale little black spidery lashes and those pesky raccoon eyes from our eyeliner that just might be too “long lasting”. 

I have a few ride or die formulas that I am willing to break out the heavy duty makeup remover over but let’s face it, we all want a easier option. A solution that closes the gap in eye makeup between incredible hold and how easy it is to remove. 

This is where Blinc comes into play. Blinc Inc. is a company that specializes in “life proof” cosmetics, waterproof products that will give you the drama and stay put hold while also being incredibly easy to remove at the end of the day. 

Blinc’s products cater to the fed up glasses/contact wearers, the people with active lifestyles, allergies or sensitive eyes and just the people who want their makeup to work with them! Blinc has come up with an exclusive technology that makes removal easy as pie but more on that later!

Blinking Beauty | Discovering The World Of Blinc. Inc. | New At Sephora | Review |

Blinc carries an extensive line of products, all of which revolve around the eyes and come housed in adorable color coded tins.  Their line features a number of mascaras, primers, and eyeliners both liquid and pencil. 

Blinc kindly sent me their Discovery Collection ($44 for all 4 products) which features 4 miniature versions of their best-selling products including the Mascara Amplified, Eyebrow Mouse, Eyeshadow Primer and Eyeliner Pencil. 

I have been testing these products for about two weeks now and I can’t wait any longer to share my thoughts! One of the products is even a new holy grail for me. 

Blinking Beauty | Discovering The World Of Blinc. Inc. | New At Sephora | Review |

The Blinc Eyeliner Pencil retails for $22 USD/ $28CAD and comes in 8 shades varying from neutrals like black, brown, nude and white to vibrant colors like purple and emerald green. It is a traditional wooden pencil that requires sharpening but the formula inside is anything but traditional. 

The eyeliner has a fantastic creamy formula that glides on effortlessly in a super smooth stroke. It is so smooth that there is literally no tugging or struggling to get a smooth line. Once on it is easy to smudge or blend away the line for a smokey finish without disturbing the pigment too much but once it sets it won’t be going anywhere. 

This liner has superior staying power that is truly waterproof, smudge proof and fade proof. My watery eye were no match for this stuff and it was one of the first products to stay put in my waterline ALL day long. 

Blinking Beauty | Discovering The World Of Blinc. Inc. | New At Sephora | Review |

The Blinc Eyeshadow Primer retails for $26 USD/$32 CAD and comes in two shades – light tone and flesh tone. It is an incredible primer that promises a crease proof canvas for all shadow formulas and 12hr hold. It also contains anti-aging benefits that are meant to hydrate and decrease the appearance of fine lines. 

It has a thinner, creamy texture that applies smoothly with a slight tackiness that sets to a semi-matte powdery finish. That tackiness makes this primer amazing for use with looser shadows, pigments and glitters. Those products stick much better to a sticky base than a matte one and this causes much less fallout. 

 The tinted base is amazing for concealing imperfections and evening out discolouration on the lids.The shade light is a gorgeous light cream that matches my skin tone beautifully and really helps brighten up the eye area. It is the only eye primer I have ever found that is anywhere close to my natural skin tone and I really love the effect it has. 

Blinking Beauty | Discovering The World Of Blinc. Inc. | New At Sephora | Review |

The Eyeshadow Primer does an absolutely incredible job of evening out my eyelids for shadow application. It creates a smooth canvas that is perfectly primed to hold onto the shadow for a full 12 hours, and it really does last that long. 

Blinking Beauty | Discovering The World Of Blinc. Inc. | New At Sephora | Review |

The Blinc Eyebrow Mousse retails for $24 USD/$30 CAD and comes in 8 versatile shades as well as a clear version. It is described as “nourishing eyebrow makeup” but it is essentially a really fantastic tinted eyebrow gel. 

It is a thick mousse product that helps to achieve naturally polished looking eyebrows in a pinch. The tinted base helps shape, tint and fill in the hairs while securing them in place for all day wear. It fills in any sparse areas really well but never causes the brows to look fake or overdone. 

Once set, it does not leave the hairs clumped together nor stiff and crunchy but it does keep them in place all day long. The water resistant formula will hold it’s own through sweaty workouts and splashes of water with no fading or flaking. 

Blinking Beauty | Discovering The World Of Blinc. Inc. | New At Sephora | Review |

The Blinc Mascara Amplified is the amped up version of the original Blinc Mascara, a products that took almost a decade to develop. It retails for $24 USD/$30 CAD and comes in both black and brown. 

The entire range of Blinc products was inspired by their original mascara which was the first tubing mascara in production. Essentially, instead of coating your lashes in product, the Blinc mascara deposits a tube of product around the lash that covers and builds on the lash but does not adhere as harshly as a traditional mascara. A tubing mascara is easily removed with a little water and some gentle friction and you will see the small tubes slide right off. 

The Mascara Amplified provides buildable volume and length and a great deep coat of black with it’s thick bristle wand. It is the perfect daily mascara that gives you a well rounded lift with volume and plenty of length but that is also kind to your lashes over the day to day.

Blinking Beauty | Discovering The World Of Blinc. Inc. | New At Sephora | Review |

All of Blinc’s products, including the mascara, are formulated with their incredible waterproof technology that makes the products practically unstoppable. None of the products can be removed by water or friction alone. Tears, sweat, a shower, rubbing, or even sleeping in your makeup will have absolutely no effect on them but the combination of a water and a bit of gentle friction will make them slide right off. 

This means that you can pretty much anything in Blinc’s products and you will look flawless till the very end. These products only smudge, fade or come off when you want them to and not one second before. 

I have really fallen in love with Blinc and their incredible products that seem to defy all typical makeup conundrums. I am so impressed by the way their products really do live up to their promises and I cannot recommend them enough. 

Blinc Inc. is now available at Sephora and Blinc’s website. 



  1. Elaine
    April 9, 2016 / 10:03 pm

    Wow each one of these sounds amazing! I'm particularly drawn to the eye lid primers as all makeup leaves a crease on my lids!

  2. Jasmin Saunders
    April 10, 2016 / 1:42 am

    This makes me wish I had more occasions to dress up but as a work-at-home mom I don't get out as much as I used to … still love staying up to date what is out there. Great post.

  3. Acecily Alexander
    April 10, 2016 / 1:59 am

    I'm still stepping up my make up game, but definitely didn't even know eyeshadow primer existed! Sounds like a great product!

  4. Natalie Loves Beauty
    April 10, 2016 / 4:40 am

    Suoer impressed with this line as well!

  5. Boxwood Avenue
    April 10, 2016 / 6:16 am

    All of these look like amazing products! I will definitely check them out next time I visit a Sephora!

  6. Making My Home Happy
    April 10, 2016 / 5:36 pm

    HMMM….The primer sounds amazing! I might have to eventually check that out when I can!

  7. A Certain Romance
    April 10, 2016 / 5:44 pm

    I've heard great things about these, and the cute colourful tube packaging is to die for!

  8. angelintheoutfield
    April 10, 2016 / 11:59 pm

    You had me at fed up glasses/contact wearers. I definitely fall into that category when it comes to eye makeup. The packaging on these products really drew me in too. xx Merisa | Monogrammed Magnolias

  9. Dollhouse Goddesses
    April 11, 2016 / 2:25 am

    Seems like a very cool product. Thanks for the introduction.

  10. Chelsea Olivia
    April 11, 2016 / 6:15 am

    Oooooh! I want to try this brand for sure- especially the primer!

  11. Jodi Butler
    April 11, 2016 / 1:49 pm

    I LOVE that eye primer so much! It's one of the few that has actually stuck around on my lids for the whole day.

  12. SveetesKapes
    April 11, 2016 / 2:37 pm

    I should definitely check out Blinc the next time I am at Sephora! I love that their products are waterproof, I am in dire need of them here in Seattle 🙂 I am totally eyeing the mascara. xx, Kusum |

  13. Memory Jora
    April 12, 2016 / 2:17 am

    I love how you photographed them. I think I am going to try them now thanks to your post.

  14. Jordyn Upchurch
    April 12, 2016 / 8:26 pm

    As a contact lense wearer, I'm so glad companies are releasing products that are a little bit more kind to our sensitive eyes. Plus, their cute packaging doesn't hurt either ;)xoxo, SSThe Southern Stylista

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