If you’ve been following my blog for awhile you will probably know that I have not always been very good at maintaining a solid skincare routine. I am constantly trying new products, experimenting with combinations and searching for the best of the best. I have not yet discovered all of the products that would belong in my holy grail skincare routine but I have found a few select products that I know I will never be able to part with. Of the very few products that have earned themselves permanent spots in my bathroom cabinet, Benefit Cosmetics’ It’s Potent Eye Cream holds the number one spot.
Benefit Cosmetics’ It’s Potent Eye Cream is part of their b.right radiant skincare range, a collection of skincare solutions designed to hydrate, cleanse and treat for a radiantly refreshed, lit from within appearance.
It’s Potent is a brightening eye cream intended to battle dark circles and banish under-eye bags all while hydrating and smoothing fine lines. It’s Potent contains a peptide complex known to help restore elasticity and firmness in our delicate under-eyes. It features a blend of hydrating botanical extracts including apple to boost collagen and loquat extract to help protect skin from free radical damage.
Just like the rest of the b.right range, It’s Potent comes in absolutely stunning packaging that is obviously inspired by apothecaries and vintage skincare. It comes in a luxurious glass jar with a faux cork lid that screws on tightly to keep the cream fresh. It’s Potent is one product that you will want to leave out on your bathroom counter for everyone to see.
Did You Know?
Benefit Cosmetics is taking charge of the skincare game with their mission to protect skin from all of the unfriendly chemicals and pollutants in our air, they recently launched the Air Patrol eye primer that does just that and it is another holy grail of mine. Check out the review if you haven’t seen it!
The Good Stuff
It’s Potent is a bit of a wonder product, at first it feels and looks like a thick, rich cream but the second it touches your skin it melts right in. You only need the tiniest bit to cover your entire eye, it will sink deep down in mere moments and the ultra hydrating cream will feel like a refreshing drink of water for your eyes.
You can feel it going to work straight away and while you will feel that cooling sensation for a moment you won’t feel a thing left on the surface of your skin. The lightweight cream becomes invisible to sight and touch. You won’t feel any stickiness or moisture or see any left over shine.
I have been using It’s Potent for around 4 months and I have seen a massive change in my skin. I have always had very dry eyes to the point that the skin around my eyes started to develop Psoriasis. I became embarrassed and self conscious and I stopped wearing eye makeup. I tried cream after cream for at least a year and nothing even made a dent until It’s Potent. Within a week, the Psoriasis was gone and my eyes were finally smooth, soft and happy.
It’s Potent has made my eyes bright and they shine no matter how tired I am. Dark circles are a thing of the past and so is creasing concealer. I have used It’s Potent twice a day ever since and for once I can confidently rock a bold smokey eye or show off my bare eyes. My makeup applies so much better and my eyes no longer get irritated or red.
I have recommended It’s Potent to many friends and those who tried it have nothing but amazing things to say. I really think that Benefit Cosmetics hit the jackpot and created the ultimate eye cream that everyone needs in their life.
It’s Potent truly is a potent little jar of magic and it has saved my eyes.
Benefit Cosmetics’ It’s Potent Eye Cream retails for $44 and is available at Sephora and all Benefit counters or stores.