New In | Benefit Cosmetics They’re Real Mascara & Push Up Eyeliner in Killer Colours!

Hey Beauties! 

Chances are, if you say “They’re Real” to just about anyone they will automatically know you are talking about Benefit Cosmetics. The They’re Real line has been a household name since the original release of the They’re Real mascara and only grew in popularity when the Push Up Liner was introduced last summer. They are the best selling prestige mascara and eyeliner in the U.S. and now you can experience them all over again in new colours that are beyond belief. Benefit Cosmetics is releasing both the They’re Real Mascara and the Push Up Eyeliner in bold new colours that will completely change your makeup game. 

The They’re Real Mascara is one of my all time favourite mascaras and I always have a backup on hand. It gives you insane lashes that just couldn’t possibly be real. Your lashes will be lengthened, volumized, curled and lifted to dangerous heights that we once thought only falsies could achieve. It has a unique wand that helps to dispense product evenly and coat every lash with a mascara that doesn’t budge, smudge or dry out. It is the longest lasting formula on the market that will stay put through tears, swimming and even a nap or two. Now you can enjoy all of the They’re Real benefits in two new rich statement making colours – Beyond Brown* and Beyond Blue*. 

Beyond Brown is a rich chocolate brown with a warm undertone. It is the perfect everyday mascara for us girls with naturally lighter hair and the perfect subtle accent for girls looking for something a little less harsh without sacrificing badass lashes.

 Beyond Blue is a complete showstopper. It is an electric royal blue that is intensely pigmented. The colour that you see on the wand is the colour you get on your lashes so you can rock a full on blue eye look or add it to the tips of your lashes with a black mascara for an extra hint of colour.

The They’re Real Push Up Liner is the perfect partner in crime for the They’re Real Mascara. Just like the mascara it made news in the makeup world by being the very first gel eyeliner in a pen form. The Push Up Liner took the idea of gel eyeliner and took out all of the guess work. The pen form is easy to hold and maneuver and the exclusive AccuFlex tip gets right down to the lash line for the perfect wing every time. 

The formula is creamier than the typical gel liner in a pot, but it is still quite thick and intensely pigmented. It dries in seconds – so work fast – and leaves a rich matte black wing that won’t budge or flake. It is waterproof, sweat proof, tear proof and smudge proof so it will last all day and all night long. Even though the eyeliner and mascara are so long wearing, they can easily be removed with an oil based makeup remover or something like Bioderma. 

Benefit has taken the original Push Up Eyeliner and transformed it with 4 new rich jewel tone shades. The exact same creamy formula is now available in Beyond Brown*, Beyond Green*, Beyond Blue* and Beyond Purple*. 

Beyond Brown is a matte chocolate brown with a warm undertone. Beyond Green is a matte forest green with cool undertones. Beyond Blue is a true matte navy blue and Beyond Purple is a matte eggplant with warm undertones.

All four shades are absolutely gorgeous and incredibly wearable. They are much easier to wear than a brighter neon because they all have quite rich, dark tones. They look quite sophisticated on the eyes and are a touch more subtle than black so you can wear them with any look. The hint of colour they offer is so rich that it will reflect and enhance a variety of eyes. The purple would be absolutely stunning on someone with hazel, brown or even green eyes and the blue is perfect for bringing out the true colour of my blue eyes. 

(L-R – Beyond Purple, Beyond Blue, Beyond Green, Beyond Brown) 

I was so excited to test these babies out and I have to say that I love them. I am slowly working my way into using more colour in my makeup and these products are just the thing I needed! The mascara is already one of my ride or die products and the eyeliner is such a fun way to learn how to work with gel products. 

I have already worn the blue eyeliner and mascara on multiple occasions and the purple is becoming a new obsession. I am doing my mom’s makeup for her wedding and for her trial I used the brown mascara and eyeliner and they were stunning!! She will be rocking both of them on her big day and I have absolute confidence that they will last through all of the festivities. 

The They’re Real Mascara and Push Up Eyeliner in killer colours will be available on June 26th on the Benefit Website and in Sephora, Ulta and Murale. They both retail for $31 CAD. Be sure to check out my Instagram for a chance to win one of the Push Up Liners! 

*press sample*



  1. A Certain Romance
    June 25, 2015 / 5:59 am

    I really love coloured mascara at the moment – I have a green, a blue and a pink one and it's so fun! I love the original They're Real! so it seems like a good reason to splurge 😉

  2. Rachael Broomfield
    June 25, 2015 / 8:51 am

    Those colours are absolutely gorgeous! Apart from the brown, I wouldn't even try them out of summer, but they do look lovely.Rachael at

  3. Julie Martinson
    June 26, 2015 / 3:16 am

    I wear that blue mascara every day!!!

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