Review | Jordana Modern Matte LipsticksMonday, June 15, 2015
We all know how popular the matte lip is right now, pretty much every brand is coming out with the latest and greatest of matte formulas and I'm slowly working my way through all of them to find the best of the best. I have tested a few that were frankly amazing - The Maybelline Creamy Mattes - and some that just didn't do enough for me, I like to think that I have worked out what really matters for a good matte lipstick and today I wanted to share one that is really quite good.
The Jordana Modern Matte Lipsticks are the newest release from Jordana Cosmetics, a company that I had never really paid much attention to before. I knew that they had a popular mascara and that their lip liners were favourites of some of my friends but that was as far as my knowledge extended. It wasn't until I started researching upcoming matte lipstick releases that I learned they were set to introduce the "modern matte". I was so intrigued that I immediately ordered a few shades.
The premise of the "modern matte" seems to come from the idea that a matte lip while gorgeous is traditionally ridiculously uncomfortable. Jordana decided that this was totally unnecessary and came up with a matte lip that felt like a second skin.
The Modern Matte Lipsticks are formulated with oils and beeswax to help lips retain their moisture and to prevent the lipstick from cracking or feathering. The formula really does succeed at creating a comfortable matte lip. These lipsticks never seem to get tight or dry and you can barely feel them at all. They are truly weightless and thin but packed with pigment. You don't ever feel the need to remove them or apply lip balm, you can wear these all day without worrying about your lips drying out.
The more nourishing aspects to the formula don't seem to have any sort of negative effect on pigment or wear time. These lipsticks come in 18 gorgeous shades all of which are bright, rich and intense. They are not necessarily opaque in one swipe but the colour you see in that one swipe is true to what it will be. They build up to full opacity in two layers and they don't have any issues with texture or application. The pigment is so strong for a lipstick that feels like nothing on the lips. It's almost like the pigment is floating in a weightless base.
The interesting about these lipsticks is that the true formula is hidden beneath a layer of wax. The tube itself is coated in a film that you need to break through to reach the creamy core. Before you work your way through that film, the lipstick will feel dry and apply patchily but if you warm it up on your wrist before you apply it, it suddenly becomes gorgeously creamy and smooth. Once applied they seem to adhere themselves to your lips and stick around for a good 6-7 hours. They have a staining effect so even when they start to fade around 5 hours you are left with a gorgeous colour that will take your for a few more hours.
Overall, The Jordana Modern Matte Lipsticks really deliver everything they promise and they have really nice matte lipsticks with a unique formula. They are not quite as nice as other options but for $2.99 you really can't go wrong. To see swatches of all 7 shades I own, check out this video on the Steph & Court Youtube Channel.