New In | L'oreal Pure Red LipsticksWednesday, December 24, 2014
Tis' the season for big bold red lips and this year L'oreal has got you covered. L'oreal has prided themselves on their extensive range of skin matching shades in foundation and alike for years, they have been the go to brand for millions of people because they did what seems so simple - they offered options. People come in all shapes, sizes and shades and L'oreal seemed to really understand the complexity of finding a match in your makeup when there are so many different undertones, mixtures and combinations. Their True Match range has been a massive hit for decades and just recently they decided to take that concept and translate it to their best-selling lipstick formula offering varying shades of nude based on different skin tones. Now, just in time for the holidays, they have released the Collection Exclusive Pure Red Lipsticks - a range of red lipsticks based on the complexions and tastes of 6 different brand ambassadors.
These lipsticks come in absolutely stunning packaging, a matte textured tube with gold detailing and the signature of each ambassador on the front that looks very high end. Of the 6 shades I picked up the two that captured my attention the most, Blake (a classic cherry red) and Laetitia (a deeper wine red).
L'oreal has perfectly translated their classic Colour Riche formula - all the way down to the old school "lipstick" scent - to create a satin finish creme lipstick that has great pigmentation and lasting power (4 hrs without eating or drinking before fading). The lipsticks are fairly opaque in one swipe but as with all red lipsticks, I recommend layering small amounts while blotting in between. I also suggest using a lip liner to create a smooth edge and to help the lipstick fade evenly. Lastly, while not overly drying a lip balm underneath will help with those dreaded chapped winter lips.
Both Blake and Laetitia are incredibly flattering on my pale complexion, the subtle differences between each shade in the collection means that they will flatter almost every skin tone and would make a great gift! The L'oreal Paris Collection Exclusive Pure Red Lipsticks retail for $10.99 and are available at most mass drugstores.
Will you be rocking a red lip for the holidays?