Spark Sessions Fashion & Beauty Conference | A Recap - La Belle Sirene

Spark Sessions Fashion & Beauty Conference | A Recap

Tuesday, November 18, 2014


Hey Beauties!

Today I wanted to do a bit of a recap of the Spark Sessions Fashion & Beauty Bloggers Conference that I attended this past weekend. I am so grateful for the chance to go and it was such an amazing experience.

 Before I get into the details of the event, I wanted to take a second to say thank you to each and every beautiful girl who took the time to say hello or have a chat. It was so incredible to finally meet you and put a personality to a face or a handle. You are all truly beautiful girls with amazing style and lovely hearts so never forget that! 

Spark Sessions is Canada's first fashion and beauty blogging conference and this is only it's second year but the team behind the scenes definitely know what they are doing because it was amazing. Spark Sessions was hosted at District 28 in Toronto and it was a stunning location with exposed brick walls, concrete floors and bold murals. The space was jam packed with 250+ bloggers and some incredible speakers in attendance. Every single person had amazing style and I was constantly finding inspiration. I chose to wear two outfits that really captured my individual style but also made me feel comfortable, confident and beautiful. For more details on my outfits see these posts 1 & 2.


Spark Sessions had a roster of speakers from all aspects of the beauty, fashion, PR and journalism world and each and every speaker had something invaluable to say. These speakers included Vanessa Craft (Beauty Editor of Elle), Andrew Sardone (Style Editor of Globe Style), Lena Almedia (Listen to Lena), Madelyn Chung (Styleist Canada), Ruth Goudie (PR Manager Benefit Cosmetics), Rema Gouyez (The Burgandy Book) and more.

 The entire two days that I was able to listen to these speakers, I felt so incredibly grateful that I was lucky enough to listen to their wisdom. I learned an immense amount of information and took a million notes but I have never felt more passionate and inspired. After workshops on working with PR, understanding social media, media kits, ad networks and the future of blogging I feel confident in my abilities and talents as a blogger and I truly feel like I am on the right path. 

In addition to the workshops, Spark Sessions offered bloggers the opportunity to meet with PR professionals in a speed dating type manner and it was an incredible opportunity. I had the chance to speak with people from The Publicist Group, OverCat PR, Benefit Cosmetics, Styleist Canada, Devon Consulting and more and I received advice that I will never forget.  


Along side the amazing workshops there was also a sponsor fair where attendees could meet directly with the many companies that sponsored the conference including, CrowdSocial, Pure & Simple, Benefit Cosmetics, Verlico, Nivea, Micro-Pedi, Vitabath and Bench Clothing. Most companies had booths completely decked out to reflect their brand and were holding contests and offering free samples, it was the perfect way to explore brands and learn more about them from the people who actually work with them. 

Benefit Cosmetics had the most beautiful booth with an entire corner set up for Benebabes to play with the products, chat with the brand ambassadors and even get a little makeover for an "InstaEye Lift" by some amazing Benefit Makeup Artists. I am so in love with Benefit as a company, not only do they have incredible products with adorable packaging but they embrace each and every woman with open arms and aim to make them realize their true beauty. 


I could go on and on for hours because Spark Sessions truly was that amazing of an experience - aside from the flooding bathrooms - but I wanted to give you a little bit of a peak inside the conference. If you were considering attending but did not I highly recommend that you come next year. The experience, the lessons, the valuable information and the connections you make are more than worth the cost of a ticket. 

Did you attend Spark Sessions? 



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8 comments

  1. I really enjoyed my time at Spark Sessions too! I saw you around a few times and I love your glasses :). Not many fashion bloggers choose to wear glasses and I take mine off for pictures and such. You've inspired me to wear mine a bit more! Thanks girly!

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    1. Aw thank you so much! I'm so glad I helped you accept your glasses. Glasses are beautiful, wear them with pride!

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  2. Love the recap! I was following the hashtag all weekend and learned a lot! :)

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  3. What a wonderful recap of the weekend, I wish I could have made it out, not only for the amazing knowledge and experience that Spark Sessions would be, but to meet all you lovely ladies that I've been able to get to know through our blogs. Next year I am determined to make it out...I've started a little 'Weekend in Toronto' fund, so hopefully i'll get to meet you then!!

    xx Amber

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    1. I really hope you can make it next year!! It would be amazing to meet you!

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  4. It was so much fun, you're right - so much inspiration!

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