It time to talk about the most anticipated release of the year, Benefit's new They're Real Push Up Liner. I'm sure you've heard the hype and seen the amazing promo campaign and I bet you were counting down the days until you could get your hands on this baby. Well now that it's on the market I want to share my thoughts. I was lucky enough to win my very own liner in an instagram contest and I have been playing around with this groundbreaking liner ever since.
The Benefit Push Up Liner is an innovation in the world of eyeliners and is unlike anything else on the market as it is actually a gel formula inside of a pen. Previously, gel eyeliner was only available in small pots that required a brush for application. I have always stayed away from gel because the pots would dry out and I had to clean my brush after every use, a bit too much work for me. Now, you can get the intense pigment, matte finish and lasting power of a gel with the ease of a pen.
The Benefit team has spent that last 5 years working on the Push Up Liner and it shows in the product. It is obvious that a huge amount of thought and care was put into the tiniest details. The pen itself is sleek, light and easy to hold, the lid screws on to ensure the product never dries out and it has a twistable base that pushes the gel up to the tip. The Accuflex tip is probably the best bit of the liner, it is a flexible rubber tip with a wider base to push your lashes aside to ensure you get as close to lashline as possible, that then tapers to the perfect angle where the gel comes out. The tip guides the gel right up to the lashline where the angle helps to create a smooth line. The gel itself is a rich matte black that is incredibly creamy and smooth and does not skip or pull along the eyelid, and once it's on it is not going anywhere. The combination of the flexible tip, precise angle and creamy formula make it incredibly easy to create a beautiful bold wing that will withstand water, sweat and tears. Trust me, I tried it.
I am a bit of a liner addict and I have tried and tested more than I can count, so I am incredibly picky and I have high expectations and requirements for a liner to win me over. I want it to be easy to apply, incredibly pigmented and I want it to stay put. When it comes to the Benefit Push Up Liner, well I'm on the fence.
While, the result is stunning and my wings have never been more beautiful it is not without it's faults. I have issues mostly with the application process, the gel takes a long time to come to the tip and I have to twist the base 5-6 times for every use to get any gel to appear and you have to be patient because the gel is slow to come out. I will twist the base and wait at least 30 seconds before I see any product so it's a bit of process. Then, I find the first bit to come out is always dry and a bit clumpy, so i have to wipe off the tip and twist it again. Being a gel, the formula is bound to be dry but I find it just a bit too dry. When you apply it to the lids you literally have seconds before it dries, so you have no time to fix mistakes. It is also incredibly difficult to do a second layer, the first layer starts to pill and you will get little bits of gel in your eye.
Honestly, I think the issues I have are mostly human error - I am not very good at applying liner - and I think the liner takes quite a bit of practice to get used to. I think the difficulties are totally worth it if you are a winged liner lover because the result is truly stunning. I suggest you run out, pick the Push Up Liner and really test it out yourself. Give yourself some time to work out the kinks and you just might fall in love.
Are you going to try the new Benefit They're Real Push Up Liner?